Did you know that home business owners have successfully turned ideas into gold via copywriting? In the 10-part series of mastering writing, i’m going to show you how you can use writing to be your most effective marketing or money making tool. Read on!

PART 1 – The Ins and Outs Of Writing

The Inner Workings Of Writing
Yes, there is a better and more in-depth way to describe why people write. The finest reason to write is the finest reason to do anything—because it helps you develop and grow your potential. Writing is a marvelous way to learn. When you write you distinguish whether you really understand something, or just believe you do; and the very procedure of writing makes you think, and think hard.

The procedure of writing—a uneasy cycle of inquiry, composition, and rewrites—pushes an author toward the true goals of critical thinking, creativity, analysis, deduction, and informed judgment. In this aspect, then, writing is chiefly about learning, not flaunting what you already know. If writing teaches you nothing, it is nothing.

Two common forms of writing are expressive and communicative. Expressive writing is personal and loose, written to further comprehension and expression on the part of the writer. Open-ended and creative, expressive writing is a beneficial way to start learning about a topic. Differently, communicative writing is analytical, formal and roughly impersonal. It presupposes that the writer already has considerable knowledge and discernment of the topic, and is writing to inform a reader. It calls for adherence to firm rules of tone, voice, choice of words, evidence, and reference.

Writing as learning begins with expressive writing. Think about what it’s like when you’re first learning about a topic. Everything is unfamiliar. It’s like being in a unusual land and the words themselves are alien. Expressive writing gives you an opportunity to begin to make sense of a topic, to bring the countless facts, definitions, rules, possibilities, and views to life and enforce some order on them.
With communicative writing, appearances matter very much. Communicative writing includes reports, plans, official documents of all sorts, letters of application, and so forth. What all these forms of writing have in common is the capital weight they place on appearances.

The rigorous rules governing communicative writing rather effectively distinguish those who haven’t enough knowledge in a field. Technical papers or initial sales pages, for example, can often weed out screwball or poor writers simply by how they appear.

Communicative writing, as we’ve observed, requires you to know a good deal about a particular field’s rules and patterns… so you’d better know what you’re talking about.
Now that you know about the two different forms of writing, you need to know how to come up with some ideas.