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Posts in category Innovation

Home Business Owners Must Stop Living In The Past

Aug30
2010 Leave a Comment Written by khaiyong

As the title suggests, this blog post is to remind us that the internet and business world is constantly changing, and things which may giving results back then might not be working anymore now.

For example, article marketing is one of the key tools for driving free traffic to your site. But if you haven’t noticed already, everyday there are tons and tons of new articles which more or less talk about the same thing. This holds true especially for the “make money online” and “internet marketing niche”. Sure, you might get a few lucky visitors to your site, but this isn’t the long term solution! In a highly saturated niche, you just can’t rely on conventional traffic generating methods to get people to your site.

So how do we overcome problems like this?

Well, if your business isn’t about making money online, then you probably stand a chance at article marketing. If you want to get more traffic to your site, I always believe we should constantly provide good value to your site visitors and they will certainly come back to your site. Focus on your content before worrying about traffic, because when your content is great, the visitors will come in naturally.

Also, don’t discount the fact that there are many other effective traffic generating methods out there such as Facebook  and Twitter marketing, paid advertising (Google Adwords, Yahoo Overture), and just mingling with the other folks on forums. The key is to implement all methods synergistically to create a steady flow of traffic, provide tons of value on your site, capture their emails and then continue to build rapport, trust and credibility with your list.

There’s no other way. However, if you think of something new and innovative, you could turn it into a gold mine.

Posted in Internet Marketing, Marketing Tips, Traffic Generation - Tagged , ,

Good Customer Services And Experiences – The Hallmark Of Successful Businesses

Aug20
2010 Leave a Comment Written by khaiyong

One of the key components of successful businesses is how well they value their customers. There are a plethora of methods that businesses, online and offline use to provide a good customer experience and increase the chances of repeat customers.

For example, a huge hypermarket realized the needs of customers who had trouble navigating through the aisles and remembering what they had to purchase. To tackle this, they created a shopping booklet which contains a map of the aisles and also a shopping checklist where customers can jot down what they wanted to buy. This is a great example of providing a good customer experience to patrons.

Similarly, a car service and repair shop provided shuttle services to nearby shopping malls so what customers who needed to wait for their cars can spend time relaxing in the shopping mall while waiting for their car to be ready. These kind of business recognizes the needs of their customers, care, listen and put them as their first priority.

Ask yourself today, what can you do in your online home business to enhance the customer experience? What can you do to make customers who use your products more happy and more willing to come back for more? Could it be by converting your products from text videos into exciting videos to integrate visual and audible elements?

Posted in Case Studies, Marketing Tips - Tagged , ,

How The Internet Marketing Scene Has Changed Over The Years

Jun20
2010 Leave a Comment Written by khaiyong

If you’ve been into internet marketing for sometime or have been using internet marketing for your home business for awhile, you might have noticed its much more competitive now than it was compared to last time. Maybe one time or another you feel that after all the hard work you’ve put in from creating a squeeze page, writing e-books, sales copy and article marketing , you’ve still got nothing to show for.

Every aspect of making money online has changed – From building traffic to making sales. In the old days, you could make money easily by selling E-books. Now, the game has changed. With the wealth of information available on the internet, people are even decisive when it comes to downloading e-books.

Take Google Advertising for example. For PPC traffic, the costs per click can be as high as a dollar to 25 dollars per click! Gone are the days of 5 cent per click advertising. Furthermore, in the olden days, your ad could instantly link to an affiliate link and you could make money easily just by having a good ad copy that sends tons of customers. Now, Google is really strict with their clients and as a small home business owner, you will not be able to compete in Google PPC.

So the internet marketing standards have been set really high. The only way to succeed in internet marketing is to constantly provide tons of value to your customers and also strive to improve the value that you give to your customers after each and every time.

While this might seem like a monumental task, with the proper mindset and hard work, everyone has the opportunity to succeed in their respective fields. The first thing you must do to compete in today’s internet marketing arena is to constantly stay on top of the trends. Always try to find out what other internet marketers are doing. And while most of these brand new shiny objects might be just a fad or turn out to be ineffective long term, it would not harm to invest a little to learn something new which you can apply to your home business.

The next thing you must do to succeed in internet marketing is to constantly innovate. Either think up something totally new that nobody has tried before, whether it’s a new marketing method or finding a new niche, there is definitely something unique out there that people are willing to pay good money for. Constantly strive to test, tweak and experiment with new ideas, and you might just become the next big internet marketing sensation.

Posted in Ideas, Marketing Tips - Tagged ,

The FANAFI Principle

Nov29
2009 1 Comment Written by khaiyong

“FANAFI” stands for Find A Need And Fill It. You’d be suprised as to how many home businesses fail because their owners forget to do thorough market research before going into something, or that they simply position themselves in the wrong place.

For example, trying to sell something no one needs like ties for babies or selling meat to vegetarians is a no-no. Applying common sense when making business decisions can have a massive impact on the make-or-break in your business.

PLR products are one of the hottest stuff on market nowadays. I recently came across some hot-selling PLRS which combine the Money-Making-Online niche with the Personal Development field, something fresh, unique and interesting that people would crave for. These products are examples of PLRs apply the FANAFI principle. Check it out here.


Posted in Home Business Network, PLR, Tips

Home Business Ideas – Innovate

Apr23
2009 Leave a Comment Written by khaiyong

I was just talking to my friend Flora.  Studying part time as an architect in the UK, she recently started a site for Fashionistas – with a goal of bringing fashion awareness to the masses. Basically, her blog acts as the middleman (or middlewoman) for fashion blogs in Malaysia, displaying the goods of different boutiques so shoppers can have a wide catalogue of clothes and jewelry to choose from.

saltyskins

Me trying to model a shirt from my friend’s shop saltyskins.com :P

I asked her, “So how does your site generate revenue?” She told me that she plans on selling ad space. That is a good idea for her business, as her site would be able to draw advertisers who want to promote their fashion products to the masses.

I see alot of potential in her website. I’m not trying to promote her site or anything. But over here i would like to make an illustration of good innovation. There are many ways one can monetize through his/her blog. Selling ad space was a good idea, but she could also profit from Affiliate Marketing. Promote other fashionista’s products to get a cut. Also, she can start a mailing list providing fashion tips. Then she could sell products to her subscribers. You see, there’s more than one way to make money and you (yes, you) should really take advantage of every single way you can profit from your website.

How else can you increase profits from your home business? Think about it. Try applying all the techniques from my free report to see if you can improve on your business model.

Posted in Ideas, Inspiration

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