Case Study: Honestees, A Mom’s Home Business
Even the folks from the golden era have started embracing technology. Today i’m gonna talk about one whose none other than my lovely mum- Deborah.
She started a blog to sell away some of my old, unworn clothes. Some are still of good quality.

In a weeks time from the announcement of her blog, she has already made 3 sales. Not bad for someone just starting out at the internet! It just goes to show that if you have good, honest content, people will be more likely to respond, because they can relate to it.
To sum it up – The site adopts a unique approach to selling Tees. In contrast to your typical hot girl selling clothes on a blogshop, a mom sells her sons old clothes which have been cluttering up the closet. Payment is via electronic transfer of funds to her bank account and she will deliver the clothes by post. She imbues a straight-to-the-point, aunty-talk style into her blog posts with a tinge of humour.
How can you apply this to your home-business?
People make decisions based on emotions, not logic. If your home business can reach them at a emotional level, such as my mum’s attempt of clearing her son’s clothes, you will be more likely to make a sale rather than to just state plain facts to them. Try to write a story about your blog, why you are doing it and talk a little about yourself, that way, people can somehow relate to you.
Check it out now – http://honestees.blogspot.com



