“FANAFI” stands for Find A Need And Fill It. You’d be suprised as to how many home businesses fail because their owners forget to do thorough market research before going into something, or that they simply position themselves in the wrong place.

For example, trying to sell something no one needs like ties for babies or selling meat to vegetarians is a no-no. Applying common sense when making business decisions can have a massive impact on the make-or-break in your business.

PLR products are one of the hottest stuff on market nowadays. I recently came across some hot-selling PLRS which combine the Money-Making-Online niche with the Personal Development field, something fresh, unique and interesting that people would crave for. These products are examples of PLRs apply the FANAFI principle. Check it out here.

For those of you venturing into Internet Marketing, I’m sure you’d have come across the term Private Label Rights.

So what the heck is a Private Label Right (PLR) ? Sounds like a porn site.

No, silly. Millions of bucks are made through PLR. Basically, if you own a PLR product, you can claim the product as your own, you can edit it anyhow you like, and the best part – You can say that it was made by you. This is really good news for those who don’t know how to make your own E-book or product.

Great! So where do I find PLR products?

As far as I know, Edmund is a guru at PLR and he offers top quality products for yo to expand your business. You can also get free PLR products at free give-aways which you can claim as your own.

This sounds too good to be true! My own product without having to lift a finger?

Slow down, cowboy. Because it is a PLR product, this means that ANYBODY can have the same product as you. Therefore, you need to change/edit the content, spice up the product abit before you wanna sell it. Also, most PLR products are of average quality and lacks your personal style. Thats your job! Change and tweak the PLR to become YOUR product, then you can sell it or offer it for free to build your mailing list – whatever suits your needs.